3 Important Marketing Strategies You Shouldn’t Ignore in 2021
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2021 is going to be a year where more people will use the internet for their day-to-day needs. This isn’t just because of advancing technology, but mainly because of the pandemic. It has changed the way people live, how business works, and the habits of consumers who are actively shifting their preferences.
For example, in the US, over $8 billion was spent online in November on food delivery and groceries. Shoppers are placing more orders online because of grocery store restrictions, convenience, and familiarity. It is critical for brands and businesses to have the right digital marketing strategies in place. Consumers have shown they are open to new options when these options are clearly communicated.
With all these new, emerging trends and restrictions, entrepreneurs might forget the basics. There is a delicate balance of keeping marketing strategies cutting-edge but simple so they touch on all the fundamental principles.
Here are three strategies you could include in your marketing plan for the upcoming year.
“Always have a good PR strategy” —Mervik Haums, founder of Startup Fortune
For any brand, publicity is absolutely critical. Branding isn’t just about having sufficient online visibility but confirming your excellent reputation and media attention. Being creative with your digital marketing can take your business a long way. As Mr Richard Branson says, “A good PR story is infinitely more effective than a front-page ad.”
Having a PR and media marketing strategy will uphold your brand’s online reputation and displays confidence to your customers and partners. While it’s considered an expensive marketing strategy, an entrepreneur could always start low. In fact, one can always start their PR strategy with a decent press release distribution service and build from there.
In the online age, regardless of the industry, trust plays a key role in deciding the growth of a business. Your publicity endeavours should zero in on increasing the credibility within your niche and your company’s online reputation management. This is especially important during the challenging times we are collectively facing. Consumers want clear benefits and messaging, not marketing talk. Align your PR strategy to fit this.
“Get innovative” —Michael Matthews, founder and CEO of DigitalRadioTracker.com Inc.
With the overwhelming omnipresence of the internet, many try to promote their brand online; therefore, entrepreneurs need to become creative and innovative when marketing their business. Michael Matthews created a way for entrepreneurs in the music industry to leverage everyone’s love of music; information regarding radio airplay is priceless for anyone seeking to build their music brand. Radio airplay tracking is the perfect tool for any individual or company in the music industry to expand and reinforce its audience.
DigitalRadioTracker.com Inc., aka DRT, brings a user-friendly platform which provides music clients with lucrative and creative marketing research initiatives. DRT provides insights that are personally designed to help music-related brands all over the world drive profitable growth and expand to new heights.
As technology becomes more prevalent in our lives, new techniques exploit the opportunities presented. What DRT has accomplished for those in the music industry is a huge step forward. And with the proper utilisation of DRT Reports, you can achieve sustainable growth for your business and develop a clear mission to combat the ultra-competitive marketplace.
“Don’t Forget Local Marketing” —Mariana Toncu, founder of the Bestyn app
Local marketing builds long-lasting business relationships with people in your surrounding area, giving you excellent brand exposure at minimum cost.
“We created Bestyn in September, not aware of how important it would end up being for neighbors to be able to connect online,” explains Mariana Toncu. “The pandemic has been tough on communities. Where once neighbors could chat over the fence about what was happening, the pandemic has made everyone wary of physical contact. With Bestyn, neighbors get to reconnect. Community small businesses get to inform customers who live close by about any sales or new products they have and can drum up business by advertising to those closest to the shop at a time when sales have slowed down, and shops are closing.”
Bestyn aims to keep neighbourhood communities close, even when they must be physically distant. With the economy being so tough on small businesses, the app also has a feature to encourage neighbours to support and spend on hyper-local neighbourhood small businesses, ensuring a vibrant and amenity-filled community.
Regardless of your marketing efforts, if you can’t deliver and keep your customers happy, it’s a whole other story. Ultimately, it’s customer satisfaction that will make your business a success. Be sincere and honest with your business. It’s best to be realistic with your promises and always do your best. Keeping customers happy pays for itself.