MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020
Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order.
“Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform, enabling the company to improve the service it provides to its 7 million customers.”
“With White Ops Advertising Integrity solution blocking sophisticated bots, invalid traffic and fraudulent impressions in programmatic advertising, Dailymotion deepened focus on the trusted advertising ecosystem.”
“Sitecore MVPs are rock stars in the industry. They are committed to helping others uphold Sitecore’s recommended practices, and they often drive change for the better for both the technology and the community.”
Dentsu Aegis Network acquired 4Cite Marketing, a leading people-based identification and data services technology company. 4Cite Marketing joined Merkle, a leading technology-enabled, data-driven performance marketing company and part of Dentsu Aegis Network.
“ActionIQ, the leading customer data platform helping enterprises leverage their data for personalized experiences, announced it raised $32 Million from the Series C round led by March Capital Partners with participation from top investors including Sequoia Capital, Andreessen Horowitz, and FirstMark Capital. This brings the total capital raised by ActionIQ to $75 Million.”
In 2019, Evergage’s competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a seismic shift via M&As and partnerships in the MarTech industry for the next 2-3 years. It turned out to be true.
“In 2019, YouTube advertising earned Alphabet close to $15 Billion, up from $11.15 Billion in 2018.
By 2025, we should expect YouTube ad revenue to almost double. Its Cloud sibling, Google Cloud Platform earned $9 Billion in 2019. With a touch of AI, Cloud Computing, and Data Privacy Regulations, we should hope to see Google Economy grow in size and stance.”
“Thunderhead, the global leader in enterprise technology for customer engagement and journey orchestration, announced, at the Constellation Ambient Experience Summit (#AXS2020), the impending launch of a new suite of journey-based AI capabilities named ThunderBay.”
“Sitecore®, the global leader in digital experience management software, today announced that the company has once again been positioned as a Leader in Gartner’s Magic Quadrant for Digital Experience Platforms. The report evaluated 14 vendors and Sitecore was positioned in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform™ (XP) was assessed as part of the company’s evaluation.”
“Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, and RingCentral Inc., a leading provider of global enterprise cloud communications, collaboration and contact center solutions, introduced Avaya Cloud Office by RingCentral. Together, Avaya and RingCentral are redefining business communications by offering a solution delivering a seamless communication and collaboration through multiple channels.”
“Perceiving fewer differentiators, customers no longer focus solely on products. Discerning buyers demand personal connections, insights instead of Sales pitches, and desire a white-glove experience.
That’s why pitching alone isn’t enough. You must communicate in memorable ways that foster connection. So, what’s the key to stand apart in a crowded marketplace? Tell the right stories.”
“Comscore, a trusted partner for planning, transacting and evaluating media, and REVOLT Media and TV, a music-oriented digital cable content provider owned by Sean “Diddy” Combs, announced a multi-year renewal for the use of Comscore’s Digital audience measurement for REVOLT’s audience across desktop and mobile.”
“The global health crisis caused by COVID-19 continues to escalate worldwide and has led many countries to declare a state of emergency, making it difficult for broadcasters to report on the news. During these times, TVU is providing a more flexible, convenient, and cost-effective way to nearly 1,000 media in over 30 countries, such as CNN, NTV, TV3, Bloomberg, ESPN, RTVE, CCTV, TVN ,etc.”
“Astound Commerce, the world’s largest privately-held digital commerce agency, has partnered with a leading payment solutions provider BlueSnap, to launch an all-in-one payment platform integrated with Salesforce Commerce Cloud, enabling customers to increase sales and reduce costs. The all-in-one payments platform includes a gateway solution, merchant account and advanced features to boost your bottom line. Astound Commerce and BlueSnap share a common vision of enabling experience-led connected digital commerce ecosystems for their clients.”
“8×8, Inc., a leading integrated cloud communications platform, announced that it has been selected by Acer America, one of the world’s largest multinational PC companies, as the provider of choice for its employees and contact centers in North and South America. The 8×8 X Series solution provides Acer America employees and contact center agents a seamless analytics-driven experience that supports remote working and customer engagement throughout the region.”
“ActiveCampaign, the leader in Customer Experience Automation (CXA), announced its expanded sales functionality, which includes custom and pre-built sales automation, a built-in CRM, and native integrations like Google Sheets and Slack.
ActiveCampaign’s CXA platform has everything growing companies need to make connections scalable, by automating personalized communications that engage customers on an individual level through all channels. Recognizing that sales teams play a critical role in delivering on customer experience, ActiveCampaign is extending its CXA functionality to give sales teams the visibility and functionality necessary to align their day-to-day tasks more closely with broader marketing campaigns, as well as individual customers’ interests, needs, and timing.”
“Springbot, a leading data-driven marketing platform for eCommerce businesses, has announced a new integration with Zapier, enabling retailers to import data from thousands of applications into the Springbot platform.
“In every marketing department today, there are numerous tools that are running independent of each other and collecting various data sets. It’s the nature of martech and despite the rise of platforms, marketers have niche needs,” said Erika Jolly Brookes, CMO at Springbot. “With the Zapier integration, Springbot merchants can now automatically import valuable prospect and customer data from thousands of Zapier enabled apps into Springbot for email and social marketing, as well as overall customer profiling.”
“Taboola, the world’s leading discovery platform, announced a collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events.
As part of the collaboration, Taboola video advertisers have the ability to only pay for impressions that meet their desired outcome. This means that when buying on a vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV model, advertisers will only pay when their ad has reached their desired completion point, both as verified by Moat.”
” Zendesk, Inc., the service-first CRM company, released its Zendesk Benchmark Snapshot highlighting the global impact of the current COVID-19 (Coronavirus) pandemic, which is being felt across markets by businesses and industries of all sizes around the world. Companies and governments are increasingly seeing significant spikes in requests for support, for example the week of 15-22 March saw a 20% increase in global tickets compared to the same period last year.”
“This year’s (2020) IAB NewFronts have been reimagined to address the explosion of new streaming content, data, targeting, and measurement options now available to buyers and sellers. From April 27 through May 6 in New York City, industry leaders will come together to develop relationships that ignite collaboration, strategic discussion, and generate unique ideas to address this radically new and modern content marketplace.”
“With 2.3 billion users as of 2019 and the increasing variety of tools being made available, Facebook ad campaigns are a marketing opportunity that you shouldn’t neglect. Social media platforms like Facebook can increase brand awareness, help you learn about your customers, allow your brand an easy public relations strategy, and increase website traffic and conversions, among other factors.”
ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence synced with Conversational data, achieved by Terminus.
Leading B2B Marketing platform, Terminus has scored another major acquisition. After acquiring the Email Signature Marketing platform Sigstr, Terminus has now acquired Ramble to enable chat-driven ABM engagement throughout the customer lifecycle. Terminus had also launched an on-page website optimization platform recently.
MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020
“Imagen, the leading video management platform for sports organizations, media companies and the enterprise sector, unveiled a comprehensive monetization tool to simplify the process of bringing content to market and generating revenue. Imagen’s monetization feature also makes it easier for licensees to acquire content assets and rights packages as quick and easy as adding items to a “shopping basket.””
“Kiite, a leading sales enablement platform provider, today has announced the launch of Kiite Academy, a free online resource hub for sales professionals.
Kiite Academy is a combination of online video resources, complementary assets, and self-assessments to help sales professionals grow their knowledge in key areas such as prospecting, conversational fluency, and sales process. Kiite partnered with subject matter experts to create a library of actionable content, all available at no cost online, to help sales professionals level up their skills.”
“Tencent Cloud, the cloud computing arm of Tencent, announced the signing of a Memorandum of Understanding (MOU) with SDMC, a global leader in the field of Digital TV, to expand their businesses in the cloud-based video streaming markets globally. Leveraging Tencent Cloud’s advanced technologies and SDMC’s profound experience and knowledge in the OTT (over-the-top) industry, both parties are officially launching the SDMC XMediaTV Cloud, a cloud-based SaaS video streaming solution to provide services for OTT operators around the globe.”
“Alyce, the AI-powered gifting platform that’s making sales and marketing outreach personal at scale, launched Swag Select – the first all-in-one platform that eliminates the swag management headache and enables our customers to deliver engaging and trackable swag experiences digitally, through the mail, and at physical and virtual events. The patent-pending Swag Select™ platform was built to alleviate the logistical burden and make that process more efficient, personal and attributable.”
“Adobe unveiled the Adobe Digital Economy Index, the first real-time barometer of the digital economy, which analyzes trillions of online transactions across 100 million product SKUs in 18 product categories. Growing at a faster pace than the economy as a whole, the digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.”
“American online learning platform Coursera has hired Dr. Betty Vandenbosch as its new Chief Content Officer. Betty replaces Dil Sidhu, who is heading back to the UK to be with family. The new Chief Content Officer will join the company effective 13 April 2020.”
“Collibra, the Data Intelligence company, announced $112.5 million in funding at a post-money valuation of $2.3 billion, bringing the company’s total venture funding to $345.5 million.
The funding round was led by existing investors, ICONIQ Capital and Index Ventures, and Durable Capital Partners LP, an investment firm founded in 2019 by former T. Rowe Price portfolio manager Henry Ellenbogen, which participated as a Collibra investor for the first time. Existing investors Battery Ventures, CapitalG and Dawn Capital also participated in the round.”
“NICE inContact, a NICE business, and the leader in cloud contact center, announced that it has entered into a partnership with Zoom Video Communications, Inc., a leader in video-first unified communications. As both companies offer services which enable remote workers, the partnership helps address rapidly changing customer needs and business continuity demands.”
“Magnolia CMS announced the launch of Magnolia 6.2, the latest version of its leading content management system (CMS), designed to manage connected experiences.
Along with a series of new features, Magnolia 6.2 provides a headless digital experience hub, which aims to take managing digital experiences in headless and omnichannel environments to the next level.
Within the hub, marketers can use Magnolia’s Visual Single-Page Apps Editor to re-use content across all channels and digital touchpoints, while maintaining autonomy for creating and editing all layouts and content. It also enables previewing of any experience before publishing.”
“Slintel, the leader in capturing technographics-powered buying intent, today announced the release of their Starter Plan, a free product that allows users to get technology, company, and lead insights of over 66 million key decision makers across 17 million companies. Slintel’s Starter Plan offers a new way for marketing and sales specialists to uncover active, high-intent prospects in their target market and predict their next customer.”
Threekit, a platform that lets buyers configure and customize their products in 3D, augmented reality (AR), and via Virtual Photographer, is thrilled to announce that its Salesforce Configure-Price-Quote (CPQ) Connector is now live in the Salesforce Appexchange.
Threekit’s next-generation 3D and AR solution help brands on Salesforce CPQ accelerate deals, differentiate their brand, and be more operationally efficient. In a world where 80% of B2B buyers say the most important reason for buying is visual – it’s critical to create an incredible visual customer experience and Threekit inside of Salesforce allows brands to achieve this goal.”
COVID-19 hasn’t stopped the Marketing Technology leaders from losing touch with their vision and ambitions. In a major martech acquisition deal, paid search and website compliance platform BrandVerity has been sold to Partnerize, a renowned Partner Management Platform. BrandVerity provides website brand safety analytics to maximize CTRs and minimize CPCs by identifying and removing harmful ads from appearing on your most popular branded keywords. By acquiring BrandVerity, Partnerize is expected to amp its partner management platform to protect any affiliate channel from abuse by policing and taking down unauthorized ads.
“Leading AI research firm, ASAPP is taking rapid strides in the field of AI-native technology for Customer Experience and Agency Automation. Disruptions caused by COVID-19 pandemic may have proved to be an overwhelming challenge to sustain businesses, But, for some AI leaders with strong business values, they are focusing on attracting funding and planning marketing and customer service expansion in new markets. ASAPP completed $185 million in Series B investment to radically improve the productivity of customer experience employees.
The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side.”- CMO Drift
“Ada, the leader in Automated Customer Experience (ACX), announced new findings from a commissioned study conducted by Forrester Consulting on behalf of Ada in March 2020 which found that many business leaders say that customer satisfaction is their top goal but three out of four (76%) expect difficulty in achieving this without raising costs in the next two years.
To help companies conquer this challenge–especially in light of high volumes of inquiries during COVID-19–Ada also launched CSAT Pro, an easily configurable toolkit that measures customer satisfaction and provides actionable solutions in real-time. CSAT Pro will enable companies such as Zoom, AirAsia and LiteBit to evaluate and improve the satisfaction of every automated conversation while reducing costs.”
“PowerReviews analysis of consumer activity across 1.5MM product pages also reveals consumer engagement with reviews up 105% in same period.
PowerReviews reveals the staggering changes in consumer behavior and interaction with online ratings and reviews over the past two months in its research published.
The May edition of the PowerReviews Market Trends Snapshot is based on analysis of consumer activity across more than 1.5MM review product pages from the websites of more than 1,200 brands. It reveals:
- Skyrocketing digital sales levels, with an increase of 210% in order volumes between February 2020 and April 2020
- A leap of 63% in eCommerce web traffic between February 2020 and April 2020
- Consumer engagement with reviews up 105% between February 2020 and April 2020
- Review submission levels and length rise in April 2020, while overall consumer sentiment (in the form of average product rating) remains steady
In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact Center is a highly scalable cost-effective and efficient Customer Experience Management platform for Omnichannel commerce.
In order to promote maximum adoption amid COVID-19 lockdown, AT&T is giving new AT&T Cloud Contact Center customers 90-day licenses at no charge for up to 500 seats. As work-from-home orders continue around the globe, AT&T expects businesses can stay connected with their customers.
“Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, today announced the launch of Pega Customer Service™ Unified Messaging Edition – a new SaaS-based application that helps customer service teams respond faster and more efficiently to customer inquiries flooding in across disparate messaging channels. Deployable within days, this new solution provides a single dashboard where agents can more easily juggle requests between chat, messaging applications, social media, and SMS to deliver world-class customer service.|
“Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire SAP Digital Interconnect (“SDI”), a unit within SAP SE, for a total cash consideration of EUR 225 million on a cash and debt-free basis.
SDI offers cloud-based communications products and serves more than 1,500 enterprise customers throughout the world. Its customer base includes many of the world’s most valued brands, including top technology companies, banks, payment gateways, retail brands, and mobile operators.”
Leading video cloud, Kaltura, has bolstered its Video Communication and Collaboration suite of products to take enterprise communication to the next level. New and existing customers will benefit from even more engaging collaboration spaces through new video conferencing solution, Kaltura Meetings.
Salesforce, the global leader in CRM, announced Work.com – new technology solutions and resources to help business and community leaders around the world reopen safely, re-skill employees and respond efficiently on the heels of the COVID-19 pandemic.
Work.com includes new solutions to accelerate private and public sector response to the COVID-19 pandemic, including employee wellness assessment; shift management; contact tracing; emergency response management; and grants and volunteer management. The Work.com Command Center brings all data streams together so that businesses and communities can make more informed decisions.
Adobe and ServiceNow have announced the availability of an integrated solution that connects data from Adobe Experience Platform and ServiceNow’s Customer Service Management workflow product to enable more seamless, connected customer experiences.
In today’s experience economy, where digital-only is our reality, marketing and customer service organizations must be aligned around a data-driven, customer-first approach. Connecting Adobe Experience Platform, the company’s purpose-built Customer Experience Management platform, and ServiceNow’s Customer Service Management product empowers brands with a more complete view of the customer.
Litmus, a leader in email marketing, announced the launch of its integration with SAP® Marketing Cloud, a multi-channel marketing platform delivering comprehensive data management, intelligent orchestration, and closed-loop measurement to optimize marketing and drive revenue. The integration of the Litmus Email Previews application with SAP Marketing Cloud allows for streamlined collaboration across the marketing team, and all other teams involved in the approval process, to test emails as they are built, saving time, and streamlining email production processes. Campaign success is further optimized by leveraging engagement insights into content and tactics that will resonate with audiences.
“Cision announced it has expanded its current product offering, making available global print content from more than 100 countries to the 7 million+ sources it currently monitors in the Next Generation Communications Cloud. Cision customers are now able to get print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and Middle East. Learn more about global print content and Cision media monitoring.”
Tealium, the trusted leader in real-time customer data orchestration, announced the general availability of Tealium Predict ML, built-in machine learning technology for Tealium AudienceStream, its market-leading Customer Data Platform (CDP). With more than 30 million predictions amassed already, Tealium Predict ML seamlessly pairs with Tealium AudienceStream CDP to continuously anticipate customer behaviors – using machine learning to power more effective audience segmentation for better customer engagement, conversion rates, and lifetime value.
Comcast, Charter and ViacomCBS Announce Blockgraph Partnership
Comcast Corporation, Charter Communications, Inc. and ViacomCBS announced that they have entered into an agreement to take equal ownership of Blockgraph, an industry initiative and software platform designed to create a more secure way to use aggregated and anonymized data and share information. This joint venture is focused on ushering in a new way of using audience data for advanced TV and premium video advertising. Using Blockgraph technology, media companies can help marketers form insights across their collective platforms without relying exclusively on third parties.
Zendesk strengthens its regional leadership bench with Software-as-a-Service (SaaS) veterans Wendy Johnstone and Gari Johnson to accelerate growth in the Asia Pacific (APAC) region, which accounts for more than 10% of the company’s global business with over 24,000 customers, as of the latest financial results (Q1 2020).
Johnstone joins Zendesk as the company’s first regional Chief Operating Officer, where she will spearhead go-to-market strategies and operations for APAC and report into global Chief Operating Officer Tom Keiser. Based in Singapore, she brings over 25 years of experience in numerous senior marketing and operations roles at Salesforce, EMC, IBM and, most recently, Microsoft.
Pypestream, the leading conversational AI platform with all-in-one cloud messaging, announces the market-first integration with DocuSign to deliver eSignature capabilities within digital conversational experiences. Berkley Medical Management Solutions uses the solution to streamline the case management process for clients of Berkley operating units.
SAP SE announced significant enhancements to SAP App Center, where customers can discover, try and buy trusted partner apps based on SAP solutions. SAP also unveiled the SAP Endorsed Apps initiative, designed to help customers solve key business challenges and become best-run intelligent enterprises. These announcements, made today at the SAP Global Partner Summit Online, will allow SAP to continue to quickly and efficiently serve partners and customers.
LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, announced today that it has released a new unified audio-video Smart TV app experience on Samsung TV, Apple TV and Roku, with Amazon Fire soon to follow. Reaching an estimated 90 million monthly active users though such distribution platforms, and nearly 100% of the total addressable market, LiveXLive’s new Smart TV app offering provides music fans in the United States and Canada with a one-stop destination for listening to and watching music and pop culture entertainment. LiveXLive’s new personalized and interactive user experience comes largely as a result of audience-demand. LiveXLive’s OTT channels have also seen an 8% lift in viewership further demonstrating the audience’s appetite for more LiveXLive content.
Faye Business Systems Group announced its acquisition of the SugarCRM practice of Polar Strategy. The Polar Strategy acquisition enhances FayeBSG’s presence in the Sugar ecosystem and expands its vertical market expertise in the Healthcare and Financial Services vertical markets.
Marketing Technology News: Veteran Retail Tech Entrepreneur, Donny Askin, Joins Newmine
FayeBSG is a global technology company that helps companies grow by successfully creating, customizing, implementing, and managing industry-leading customer experience, CRM, and ERP software platforms to meet ever-evolving business needs. The 2020 SugarCRM Global Partner of the Year, this is FayeBSG’s seventh strategic acquisition in the last four years.
Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the ongoing relationship they have as a customer.
Red Box, a leading platform for voice, announces Red Box AI Bridge for Salesforce Einstein on Salesforce AppExchange, the world’s leading enterprise cloud marketplace. Red Box AI Bridge enables organizations not utilizing a Salesforce-embedded communication platform to capture high-quality call and metadata from their existing telephony or contact center platform. This voice data is then made easily available to Einstein Call Coaching for AI-powered insights that drive sales performance improvements.
Prezi, a global leader in video and visual communication tools, announced an integration with Zoom to launch an app for interactive video platform Prezi Video in the Zoom App Marketplace. Prezi Video allows users to present visual content within the same screen as their face in Zoom video meetings, providing visual engagement and human connection throughout.
“We’re excited to have the Prezi Video integration go live on our Zoom App Marketplace,” said Aleks Swerdlow, Marketplace Product Marketing at Zoom Video Communications, Inc. “We’re always looking for ways to help our customers do more with Zoom, and Prezi Video gives them the ability to overlay their visuals directly on their Zoom meetings for more engaging video conferences.”
Amazon Posting is quickly emerging as a trusted destination among Amazon sellers looking to explore endless possibilities to build their business. Amazon Posting helps Amazon sellers earn more sales through Amazon Posts and Amazon Live, two new services Amazon offers for vendors on its platform.
The new Wix eCommerce solution provides merchants, entrepreneurs and retail brands of all sizes must-have features like customizable branded storefronts and carts, multi-channel sales, hassle-free dropshipping, native payment processing at competitive rates with Wix Payments, professional analytics and report creation, extensive shipping and fulfillment capabilities, and more. The extended eCommerce solution can be further enhanced with Ascend by Wix, a complete CRM and marketing product suite, and Corvid by Wix, a comprehensive web development platform.
Acquia, the digital experience company, and Kibo, a leader in cloud commerce, announced a strategic partnership to deliver frictionless commerce to retailers. Together, the two companies will empower brands to easily create robust headless ecommerce experiences using a unified customer view, and scalably optimize engagement across the customer journey with shoppable content.
Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for “decision-oriented analysis” of social media posts to help set and refine an organization’s product marketing strategy.
“Indonesia’s largest telecommunications and network provider, PT. Telekomunikasi Indonesia, has chosen Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, to enhance its customer communications and experience.”
Okta, Inc., the leading independent provider of identity for the enterprise, announced a major milestone in cloud reliability and uptime, offering 99.99% uptime to all customers in every region of the world at no additional cost. Through its distributed and highly available cloud architecture, now Okta customers of every size – whether free developer instances, up to the largest enterprises – can now count on unparalleled reliability and nearly zero planned downtime. This further deepens Okta’s capability to enable anyone to securely use any technology.
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced today that Mark Zagorski has been named Chief Executive Officer (“CEO”) of the company, effective July 21st.
New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels.
Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced the Qualtrics XM Institute, the only community and resource destination for XM professionals, practitioners, and leaders. Led by Bruce Temkin, founder of the Temkin Group, former VP at Forrester Research, and one of the earliest customer experience visionaries, the XM Institute offers members around the world the opportunity to learn and share XM best practices through thought leadership insights, networking opportunities, specialized training and curriculum, and more.
This fast integration connector will enable BigCommerce users to easily manage their product catalog in Akeneo PIM and manipulate high volumes of complex product information; including product categories, supply chain, marketing, other attributes, lists of values, product variants, product images, and SEO information, to start delivering high-quality product data rapidly across online shopping channels. Similarly, Akeneo PIM users can automate repetitive website update tasks and save invaluable time with this user-friendly app. If you have a large product catalog and use BigCommerce, you need this PIM connector!
Invoca, the leader in AI-powered call tracking and conversational analytics, announced Dee Anna McPherson has joined as Chief Marketing Officer and Jennifer Lovette as Senior Vice President of Customer Success. Both roles will be pivotal as the company accelerates growth, expands its product line, and helps customers use conversational insights to transform their business.
The Snaps Conversational Automation Platform provides Zendesk Chat and Support customers with NLP-powered commerce and care automation solutions that can help their customers shop for products, get answers to frequently asked questions, look up the status of an order, initiate a conversation in SMS and, if necessary, be seamlessly connected to talk with a live agent. Before being handed off, Snaps’ solution is able to automate the initial steps of a service inquiry, enabling a more efficient experience for both agents and customers.
Governing Group of Industry Leaders Includes 4A’s, ANA, IAB, IAB Tech Lab, NAI, WFA, P&G, Unilever, Ford, GM, IBM, NBCUniversal,IPG, Publicis, Adobe, LiveRamp, MediaMath, The Trade Desk
Leading trade associations and companies representing every sector of the global advertising industry today joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the Partnership will include the most influential organizations in advertising:
During the Black Hat USA 2020 Virtual Event, Exabeam, the Smarter SIEM company, announced that customers can now license its cloud SIEM technology by use case, beginning with licensable use cases for expedited insider threat and compromised credential detection. In addition, to simplify the process of acquiring and installing critical security content, the company is unveiling the new Exabeam Content Library, an easy-to-use security content repository to help organizations deploy advanced use cases more efficiently. Exabeam use case content increases threat visibility and enables security operations center (SOC) teams to extract more value from their SIEM.
Google Cloud and Best Buy announced the expansion of their partnership via a new, multi-year agreement that names Google Cloud as the cloud provider for Best Buy’s Enterprise Data Platform. With operations across the United States, Canada, and Mexico, Best Buy will leverage Google Cloud’s best-in-class cloud infrastructure and analytics services to power a data-driven retail strategy to deliver newer and more personalized shopping experiences.
World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing game Trackmania, developed by Ubisoft Nadeo. This is a truly innovative game with major potential for brand collaboration.
RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced RingCentral Rooms for Poly, bringing the power and ease-of-use of RingCentral Video to every work space. Designed for a flexible and hybrid workforce, the powerful and intuitive RingCentral Rooms service will be built into the simple Poly Studio X all-in-one video bars. Additionally, RingCentral Rooms for Poly consolidates any workspace needs into a minimal number of devices while enabling a new wave of rooms intelligence, analytics, and manageability. The solution is specifically designed to simplify large-scale deployments by enabling frictionless procurement, quick installations, and easier management.
Outbrain, the world’s leading discovery and native advertising platform on the open web, announced the expansion of Conversion Bid Strategy, part of Outbrain’s suite of optimization tools. With three modes available, Conversion Bid Strategy (CBS) allows marketers to seamlessly optimize towards their target Cost-Per-Acquisition (CPA). CBS ensures campaigns are automatically optimized towards the highest performing inventory and audiences for specific campaign goals, removing the manual work typically needed to ensure marketers achieve the best results possible.
According to McKinsey, 96% of B2B sales teams have shifted to remote selling, and 79% of companies are likely to sustain these shifts for the next 12 or more months. To succeed, businesses must innovate their marketing to drive digital engagement that’s meaningful enough for sales to take action.
That’s why ON24, an engagement platform that enables businesses to turn digital experiences into revenue, launched ON24 Conversion Tools. This new category of interactions joins the 20+ ON24 Engagement Tools already available on the ON24 Platform. The first two tools give marketers the ability to drive audiences to “Book Meeting” and “Request Demo,” creating a powerful source of real-time buying signals.
TVPage, the company that powers virtual brand ambassador storefronts for e-commerce, is now available to all businesses powered by Shopify. The TVPage Ambassador Storefront app enables businesses using Shopify to establish ambassador and influencer programs directly through the platform to increase performance based marketing channels and drive new revenue.
Walmart+ uses the company’s unique assets to make life easier for busy families. Along with the power of its online presence, Walmart+ has the reach of more than 4,700 stores, including 2,700 stores that offer delivery as fast as same day. Members will receive unlimited free delivery from stores, fuel discounts and access to tools that make shopping faster for families. Membership will be available to all customers on Sept. 15. It will cost $98 a year or $12.95 a month and includes a 15-day free trial period. In the future, the company will leverage its wide-ranging strengths to add additional benefits for members in a variety of services and offerings.
SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients.
Sugar Integrate is a low-code, cloud-based solution with pre-built adaptors that enables Sugar customers like AUDIENCEX to connect their CRM with 200 business apps and systems and leverage a cross-application view of the customer.
Qumu, the leading provider of Enterprise Video as a Service (EVaaS)™ technology, has released a new functionality extension for Zoom. Available at no charge as part of all existing Zoom corporate licensing plans, the app allows Qumu and Zoom enterprise clients to stream live events exceeding 100,000 attendees—with no loss of video quality and no negative effect on internal networks. The app is called Qumu Stream, Record and Manage, and is available now in the official Zoom Marketplace.
RichRelevance, a leader in experience personalization, announced the launch of first-of-its-kind ‘Deep Recommendations’, a set of advanced personalization technologies that, unlike traditional recommender engines, does not need historical events and behavioral data to immediately generate relevant product recommendations.
PhaseZero, a leading B2B and B2C eCommerce software provider, announced a strategic partnership with Karmak, a leading business solutions provider to the commercial transportation industry. Karmak DMS customers can now launch and manage their online parts and service departments with PhaseZero’s CxCommerce solution.
RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling.
Medallia, Inc., the global leader in experience management, announced it has entered into a definitive agreement to acquire Stella Connect, the real-time feedback, coaching, and quality management platform for customer service teams.
Stella Connect plays a significant role in optimizing efficiencies and increasing employee engagement as contact centers shift to effective virtual working environments. Brands that range from disruptive startups to billion-dollar public companies, including ESPN, Lemonade, Lululemon, Postmates, Riot Games, and Williams Sonoma, rely on Stella Connect today to provide feedback coaching, rewards and recognition, and quality assurance for all customer interactions including phone, digital, and chat. Stella Connect drives substantial return on investment by automating the process of coaching interactions in the contact center, increasing focus on customer experience resulting in higher customer retention and cross-sell. With contact center volumes at an all-time high and a large portion of the agent population working virtually, it is more important than ever for brands to harness agent-level customer feedback and deliver high impact coaching programs that engage frontline agents.
SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyper-personalized, omnichannel engagements in real-time, helping organizations ensure every engagement is relevant and impactful.
Endavo Media and Communications, Inc., a global OTT video distribution platform for innovative creators and communities, announces its recent investment to bolster its live event and channel offerings. With in-person events continuing to be sidelined beyond 2020, the company is producing a robust streaming schedule that includes film festivals, concerts and performing arts.
Triller, an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds, has selected another AI-powered company, Influential, a social data and conversion technology, as its influencer measurement and social data partner.
Shufflrr, leaders in presentation management technology, announced the launch of PresentLive™, a robust new feature that provides a centralized, controlled presentation environment to a world where virtual collaboration has become crucial to business success. PresentLive™ enables executives and team leaders to deliver dynamic presentations from any device, rendered directly within the audience’s browsers, creating an unmatched visual and audio experience.
Vya, a leading provider of simplified marketing execution for distributed organizations, announced it has acquired Direct Options, a leading customer data and analytics firm. This acquisition expands Vya’s marketing resource management solution set with the addition of marketing data management and analysis, and provides opportunities to introduce Direct Options’ capabilities to new industry segments.
Contentstack, the leading Content Experience Platform (CXP), announced it has partnered with Valtech, a Contentstack Catalyst, to create an augmented reality (AR) proof of concept for the retail industry. The team used readily available enterprise-grade and open source technology to build an AR app in just four weeks. The approach demonstrates how quickly any business can leverage existing technology to build a working AR experience.
Spaceback, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath’s programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the efficiencies of standard display to deliver digital campaigns that perform better across a range of metrics. Through the partnership, marketers on MediaMath’s platform can seamlessly activate Spaceback Social Display advertising within current and future media buys.
The Samsung DSP (a demand-side platform) will give programmatic buyers access to exclusive CTV inventory, as well as offering targeted audiences and data from across 45 million households.
Advertisers can manage the campaign reach and frequency of linear TV, connected TV (CTV), and mobile and desktop.
Lytics, the insights-first customer data platform (CDP) built for marketing teams, has released Lytics Predictive Audiences, a powerful tool that builds lookalike models that allows marketers to reach out to their customers with timely, personalized experiences delivered at key stages of the customer lifecycle.
For the first time ever, marketers without data science expertise can take control of building lookalike models inside their CDP, so they can deliver personalized experiences across all their digital marketing channels.
SDL, the intelligent language and content company, announces a partnership with Congree Language Technologies GmbH, experts in authoring assistance tools and content optimization, to provide linguistic guidance, terminology checks and content intelligence to authors and content teams. The combination of SDL Tridion and Congree’s focus on content authoring assistance is expected to save customers between 20-80% of their translation costs.
Treasure Data, a leading customer data platform (CDP) for enterprises, announced that Pankaj Tibrewal has been appointed as chief executive officer. Tibrewal succeeds Hiro Yoshikawa, co-founder of Treasure Data. Yoshikawa will now be part of Treasure Data’s board of directors with fellow co-founder Kazuki Ohta and will continue to support the company’s strategic directions in the next phase of growth for the company.
Expanded alliance between the two companies sees Salesforce showcasing their passion for small businesses in upcoming season
Deluxe, a Trusted Business Technology™ company, announced that Salesforce, the global leader in customer relationship management, has signed on to sponsor season five of the acclaimed Deluxe series Small Business Revolution.
The two companies first came together in early 2019, when Deluxe enlisted Salesforce to accelerate the company’s go-to-market strategy and improve customer engagement. Now, Salesforce is joining season five in Fredonia, New York, to lift up small businesses as they learn to navigate a new normal.
Google Cloud announced Google Workspace, a new brand identity that reflects a new deeply integrated product experience, plus new editions to purchase tailored to customers’ needs. Google Workspace thoughtfully brings together messaging, meetings, docs, and tasks—all built with trusted Google security and powered by the cleanest cloud in the industry.
Braze, the comprehensive customer engagement platform, announced several product and partnership updates that enable brands to build resilience into customer engagement strategies. Brands’ short and long-term growth are being defined by the ability to proactively respond to today’s challenging environment. Braze’s new offerings empower marketers with added flexibility, faster insights, and an expanded integration ecosystem to build adaptable customer engagement programs. These include a number of enhanced data and reporting solutions in addition to planned availability on Microsoft Azure.
Jellyfish, a digital partner to the world’s leading brands, has acquired Latin American digital media companies, Reamp and San Pancho, further expanding its presence in the region. The acquisition of the data-driven marketing players, who serve as tech partners and advisors to clients, marks another significant milestone in Jellyfish’s journey to become the first choice global partner for any brand’s digital requirements.
JotForm, a popular online form builder, is expanding its partnership opportunities with a new Solutions Partner Program.
The Solutions Partner Program provides agencies and consultants with a complete data-collection solution, along with JotForm training and sales collateral, that they can share with their clients.
“We’re very excited about the expansion of our partner program and collaborating with new agencies and consultants,” said Briana Strauss, partner marketing manager.
Sycamore Entertainment Group, Inc. (SEGI) is pleased to announce the launch of SEGI TV, a new streaming network that will reach more than 100M U.S household televisions and 200M users via OTT (Over The Top) and mobile devices.
Yext, Inc., the Search Experience Cloud company, and WebMD Health Corp. announced a new data integration that enhances the accurate, up-to-date health care provider information patients and consumers find at WebMD Care and Vitals, WebMD’s provider directory platforms.
Oracle announced a new cloud-based customer experience (CX) management solution for the communications industry. Oracle Digital Experience for Communications is a suite of industry-specific applications that capture and analyze customer-interaction data from front and back-office operations. This helps service providers better understand their customers’ unique buying behaviors and preferences so the providers can quickly launch compelling new offers and products, provide better service, and increase sales.
Selligent’s strong foundation in Europe and the U.S., along with its customer-centric values and focus on enterprise and mid-market financial services, travel, media, entertainment, and retail verticals complement the broader CM Group business. With the acquisition of Selligent, CM Group now serves businesses across all major global industries and segments, from enterprises to small businesses. CM Group plans to continue to grow through both organic investment and acquisitions that will augment the capabilities of each product platform.
Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that it has entered into a definitive agreement with VeriSign, Inc. to acquire Verisign’s recursive Public DNS service. Under the terms of the acquisition, the address space for Verisign Public DNS, such as the widely used 220.127.116.11 will be transferred to Neustar and incorporated into its robust recursive UltraDNS Public service.
Trusted by the world’s largest brands and backed by a global cloud infrastructure and a broad security services portfolio, Neustar will provide Verisign Public DNS users with a continuation of the exceptional service and world-class support they have been accustomed to receiving. Users will be seamlessly migrated over to the Neustar infrastructure in a process that will be fully transparent to them.
Zilliant, the industry leader in intelligent B2B price optimization, price management, and sales guidance software, announced a new management application, Campaign Manager, as well as a broad expansion of capabilities for Sales IQ.
The new offerings, whether utilized in tandem, or in conjunction with any engines or apps in the company’s comprehensive pricing and sales solutions portfolio, empower B2B companies to translate strategies into action more effectively than ever before.
Tappx, a leading AdTech company delivering advertising solutions for mobile, OTT, and desktop, announces a new partnership with LaLiga, Spain’s premier professional football league. The new collaboration kicked off with Tappx working with LaLiga to improve the monetization strategy for its global hit app, LaLiga Fantasy MARCA 2020 Football Manager.
Now brands can operate more easily in a cookieless world, thanks to a first-of-its kind integration between Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, and BritePool, the leading, global identity resolution company for the emerging world of cookieless programmatic advertising. The two companies today announced that AdForm has integrated BritePool’s identity solution, to create a joint offering that will transform the global digital programmatic ad ecosystem.
With this partnership, the companies are launching cookieless targeting using BritePool’s identity management solution and Adform’s FLOW platform in order to help advertisers and publishers solve the identity crisis quickly and efficiently.
“To truly embrace and prepare for an AI-centric world, marketers in financial services, manufacturing, and other B2B industries must be prepared to take automation to the next level of intelligence and augment their workforces.” – Chief Marketing Officer at Conversica
“TikTok and Instagram user scenarios are entirely different, but many marketers working with TikTok influencers use the same approach as with Instagram creators. Below are the top four mistakes that marketers often make when evaluating TikTok influencers for their marketing campaigns.”
DocuBay, the global membership VOD offering from IN10 Media Network designed to showcase the best of international, non-scripted content has launched a global linear feed, adding to its existing VOD service.
Sharing his views on the launch of the linear feed Mr. Aditya Pittie, Managing Director, IN10 Media Network said, “Enhancing our offerings through a linear feed is an extension to our promise of providing the best factual entertainment in the most intuitive manner possible. A linear feed will go the distance by introducing another window for curated content discovery, and minimize any losses due to ‘abundance of choice’. We have more innovative plans with the linear service and expect it to build both engagement and loyalty, along with discovery.”
Kibo, a leader in unified commerce, announced a strategic partnership with TurnTo, the top platform for customer-generated product content. The partnership will make it easier than ever for retailers to create personalized product offerings and other unique e-commerce experiences.
The two companies share many retail clients, including Cole Haan, FULLBEAUTY Brands, and Lamps Plus, and plan to create efficient and effective combined offerings for them.
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company, announced that Zoom Video Communications, Inc. has selected AWS as its preferred cloud provider. The multi-year agreement extends the longstanding relationship between the two companies, enabling Zoom to rapidly scale its service on the world’s leading cloud, rise to the challenges brought by the COVID-19 pandemic, and deliver reliable services and continuous innovation for its expanding base of corporate and individual customers.
California-based ServiceNow has announced that it has signed an agreement to acquire Montreal-based Element AI. With the acquisition, ServiceNow will enhance its commitment to build the world’s most intelligent workflow platform, enabling employees to work smarter and faster, streamline business decisions, and unlock new levels of productivity.
Tailor Insight, the fintech market research organization, recently released a research report “Snapchat’s AR advertising technology and WIMI AI algorithm SDK give birth to a new social media ecosystem”. With the rapid development of artificial intelligence (AI) technology, its related technologies, such as computer vision, natural language processing, intelligent speech, image recognition, have gained great development space. Among them, computer vision technology is the most popular among startups and investment institutions. The corresponding face recognition, intelligent image recognition, AR/VR, and other product technologies have become the new favorites of the industry.
Pipedrive, the leading CRM for sales and marketing teams announced a fully integrated cloud-based eSignatures functionality. Part of Pipedrive’s recently introduced Sales Docs feature, it allows users to get documents signed without needing extra software, making the process significantly faster and more secure.